One year ago today, Governor Palin posted the now famous "death panel" note on her Facebook page. As has now become common place, Governor Palin wrote and the collective heads of the Left exploded. Within those short weeks following her resignation, as health care reform town halls were heating up, the pundits and politicos were trying to predict what was next for Governor Palin. Little did they know what was coming. Just two short weeks after stepping down from her public office, Governor Palin began what has become her now signature way of speaking to the American people, and so often, expressing their exact sentiments. Whether it has been health care "reform", cap and tax, relations with Israel, Afghan strategy, handling of the Gulf oil spill, or the Bush tax cuts, Governor Palin has taken to her Facebook page, much to the chagrin of the mainstream media which makes it all the more pleasing.
The media, with their entitlement mentality, has always felt that Governor Palin must abide by their commands.Thou shalt go through us to make a policy statement. Thou shalt go on one of the alphabet networks and do a taped interview or a Sunday show to speak on politics. Thou shalt not circumvent us to get the message out to the American people unfiltered. Instead of adhering to such rules, Governor Palin has used Facebook to do a myriad of things: get out her policy messages, offer a happy birthday to Margaret Thatcher last fall, offer well wishes to those in failing health like John Wooden, send out holiday wishes, and over the last several months, endorse more than thirty candidates running for office. By using a free social networking site, Governor Palin has helped secure loads of campaign money and votes to candidates like Nikki Haley, Carly Fiorina, and Susana Martinez.
In recently passing two million followers on Facebook. Governor Palin's social networking prowess continues to draw attention. In a recent piece at the Daily Beast, Governor Palin's use of Facebook is discussed:
None of the other possible Republican candidates for 2012 have been able to reach her number of friends, fans, and followers. “She has defied the limits of this kind of thing,” says a Republican operative with close ties to Palin. “She is still massively more influential than other would-be candidates.”
It’s a unique thing. It may not work for everybody, but it works for her.” SarahPAC staffer Rebecca Mansour said, “I think it works because there is intense media attention on her. She can tweet something and it can cause a news story. That’s an unusual situation to be in, therefore it’s a unique perspective in controlling the message because of that.”
And that’s exactly what Raynor says makes her dominate the medium: She’s the one with the BlackBerry in hand.
“She is genuinely doing it. It is her in front of a computer personally engaging with hundreds of thousands of people. That is a huge reason why she is so successful. Most politicians that are personally tweeting or updating their Facebook pages are going to be the most successful.” Raynor said, “Everybody believes is it is her because it really is her and that’s a really powerful thing.”
From Governor Palin's laptop and/or blackberry, she has spent the last year refudiating liberalism and the media (am I being redundant?). Governor Palin has been able to define her own political narrative. She has been able to circumvent the biased media and from time-to-time has even taken the liberty of correcting them on their lies or calling them out on their thoughtlessness and heartlessness. Her words have changed the political discourse and have even had an impact on policy, as Tammy Bruce, nearly a year ago, highlighted following changes to a version of the health care reform bill after that famous "death panel" post:
For Governor Palin, it has not been about focus grouping policy stances or sticking her finger in the wind to know what candidates to support. It's not about adhering to the media and Establishment's political messaging playbook. It has been about using unique and unorthodox ways to share her conviction, stand for Constitutional principles, and support candidates who share those convictions and principles.